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For their roving Hotel Vivier, for example, the Product centinel303 aloha beaches shirt and by the same token and brand spared no expense in the staging of faux hotels where guests can happen upon Vivier’s latest creations. The fantastical spaces teemed with surprise—one room was carpeted floor-to-ceiling in pink faux fur; in another, actors dressed as historical figures (Jackie Kennedy, Queen Elizabeth) partook in arm-wrestling matches over dinner; and a third had pom-pom-wielding cheerleaders bouncing up and down in Vivier go-go boots. It never felt over the top because, in the world of Roger Vivier, fantasy thrives.
Gherardo Felloni, the Product centinel303 aloha beaches shirt and by the same token and creative director of Roger Vivier, knows that shoes can be magic, and a fabulous high heel is enough to make an evening one to remember. But what about now, when high heels and pretty pumps have fallen out of rotation? Dressing up is hard to do when there’s really nowhere to go—but it makes the fantasy of a shoe that much more powerful.Those in the fashion set know firsthand the magic of Roger Vivier. To celebrate the debut of a new collection, season after season the storied stiletto-making house has put on shoe-centric extravaganzas—to call them “presentations” would be an ungenerous understatement.
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